OPENING UP THE FIELD OF POSSIBILITIES
Driven by their desire to support Art and Creativity, Orveda and the Azzedine AlaΓ―a Foundation are committed to a visionary and positive spirit
Their exceptional partnership will offer two prizes each year, affording two young, under-represented fashion designers, a new space to explore and share their perceptions of Beauty with the world. Each talent will be selected on the basis of their atypical and aspirational profile.
2023βs first winner, Luke Radloff was chosen by a jury comprising Carla Sozzani (President of the Azzedine AlaΓ―a Foundation), Olivier Saillard (Director of the Azzedine AlaΓ―a Foundation), Marco Pecorari (Director of the Parsons School in Paris), Sara Sozzani Maino (Brand Ambassador of National Chamber of Italian Fashion and CondΓ© Nast CNCC Creative Advisor) and Nicolas Vu (CEO & Co-Founder of Orveda).
Luke, and all subsequent winners, will be offered a one-month training programme and privileged access to the Foundationβs archives. They will also benefit from the support of a reference tutor in collaboration with the Parsons School in Paris.
At the end of their residency at the Azzedine AlaΓ―a Foundation, each selected talent will be asked to create a mini-collection, inspired by Azzedine AlaΓ―a and the Fashion Masters in the Foundationβs collection. The collection will be exhibited at the Foundation Azzedine AlaΓ―a, before being presented in the Orveda Maisons around the world.